The aim of the project is to help Ukrainians find answers to many questions when building their lives in the Netherlands. The brand was founded by Tanya Shapiro, a presenter, event organizer and model from Ukraine who currently lives in Rotterdam. The project team consists of marketer and Instagram promotion expert Maryna Darlid, photographer, founder of two brands Fotodelray and Profile Studio Natalia Volosovych, and host and guide Lera Khorokhoryna.